MyStory

Rick Williams has been a relentless force since his debut in the sneaker design and brand strategy arena in 2007, leaving an indelible mark through over 55 meticulously crafted sneaker projects. His journey from entrepreneur to industry luminary showcases an unwavering commitment to creative direction, design innovation, and the art of crafting compelling brand narratives for the last 16 years. 

As the Creative Visionary behind Burn Rubber, Rick elevated the brand to new heights with iconic collaborations with international brands including Casio (G-Shock), New Balance, Reebok, PUMA, New Era, Fila, among many others. These partnerships became cultural landmarks, reflecting his unparalleled ability to fuse street culture with high fashion seamlessly. 

Transitioning to the DISTINCT LIFE, Rick's creative genius continued to shine through collaborations industry giants such as the Beats By Dre, Shady Records, Reebok, PUMA, New Balance, Bicycle Playing Cards, New Era, Diadora and Foot Locker among others, captivating audiences with each release. 

Rick’s influence reached even further with the Ninja x Adidas partnership, where he masterminded game-changing releases like the "Time-In" collection, demonstrating his knack for pushing the boundaries of authentic storytelling through footwear and apparel design.

A Legacy Defined by Creativity and Innovation

Rick Williams transcends the title of sneaker designer, standing as a pioneer in creative vision and brand strategy. His enduring impact on the industry has solidified his reputation as an in-demand creative talent. Beyond design, Rick's work shapes the very fabric of culture, with his influence resonating throughout fashion, music, and sports. With a relentless dedication to innovation, creativity, and storytelling, Rick Williams continues redefining sneaker design, style, and brand strategy, pushing the boundaries of possibility and captivating audiences worldwide.